This building once stood at 830 12th Avenue in Manhattan, on the corner of West 57th Street. It was owned by the Artkraft Strauss Sign Company, the creator of some of New York City’s iconic outdoor signs erected in Times Square as well as other parts of the city. Sometime after the company closed its sign business around 2006, I discovered that the building’s façade had become the canvas for a giant mural. A small portion of the mural is shown here. The building is now gone. In its place stands a modern apartment building.
As for the image, I find the combination of the industrial architecture from the past mixed with a surrealistic design with vibrant colors to be mesmerizing.